When I was a salesman reaching targets were never a problem, people buying music loved music and the people selling music loved music. Customers would go to their favorite store and talk to the people behind the counter before they bought anything, they’d compare notes and ask their advice on what they thought was worth buying. They loved the touch and feel of an album, they loved giving and they loved receiving. Music gave us all immense pleasure, people looked forward to buying records. They loved everything about music.
When the Christmas period came the industry would gleefully rub it’s hands together…..time to repackage the hell out of anything and everything. They relished the prospect, they knew the public had no option and would have to spend. They loved music and the music business loved their money.
It was a dream come true, pennies from heaven. If sales dipped a little in the summer then this would more than compensate. It was never ‘will Christmas be good?’ ….just how good. Normally there would be at least one major act with a new release scheduled, sometimes they would even hold back a release until the last quarter just to maximize sales. TV advertising, deals with bands and less royalties to pay out, no recording costs, sling in an unreleased track so the fan base would have to buy it. How to get as much as possible from as many people and as quickly as possible. Happy Christmas! If they were still unsure then there was the record token market ensuring Christmas didn’t end until the end of January. Record shops never needed to have sales in January, there were still people ready to buy.
The Greatest Hits became the Best of, then the Very best of…. all we need to do is move the track listing around, give it another title and we’ll be OK. How many of the same album by major artists are out there? Marketing people gone wild. What happened to the integrity of the artist? Yes there would be a requirement to deliver a greatest hits in their deal, but three, four, five of them ?? …and all the same record just packaged in a different way.I can understand a different sleeve for a different market but the same record with a different sleeve several times over?
Maybe it just became a greedy business. Greed creating greed. The greed hasn’t gone, it’s just the desperation that has set in.
Filed under: Journey Through The Past, record companies, greatest hits, record companies, record stores
Recent Comments