Tampa is awash with Superbowlites, they’re everywhere and all to see the men with big shoulders running around shouting until eventually throwing an odd shaped ball out of the ground. Everyone jumps up, play stops……. and an entire new team runs on. I don’t understand American football and I don’t think I ever will.
Nevertheless it’s popular. The adds run at $3 million for a 30 second commercial and sadly they were all booked pre recession……$100,000 per second! Rhianna played the other night, The Eagles last night, there’s Fleetwood Mac, Puff Daddy, whoops P.Diddy who turned up in St Pete early this morning for a party. Snoop is snooping around, it’s all going on. Meanwhile I’m checking out Fox Soccer Channel and I think Wigan on the box will do just fine, no problem…..leave ’em all to paaaaaaaaarty.
…….Oh and then of course there’s The Boss, the man who knows about as much about the game as me, Bruce Springsteen. He’s turned it down a million times but Boss times are hard and like he boldly admits, he has a new album out. There’s no fee but they’ll cover expenses, nice, him and Patti get a hotel room… but then again the audience for his 12 minute half time show is a billion! No need for a sweat drenched 3 hour show. Boss move by Boss man. Nice work if you can get it.
Bruce did a press conference on Thursday and no suprise, it was all over everywhere………it was the first he’d done since 1987 and the media lapped it up. Brucey boy seemed in good spirits and I did like his honesty about not being a football fan and wanting to shamlessly plug his new album. One thing both he and Miami Steve said got me thinking. They said they came out of an era when the music was brilliant and the artists set a very high standard……..and they felt it their job to maintain those standards, they wanted to be great. It’s a wonderful philosophy, admire you’re peers but at the same time try and emulate them.
Springsteen has worked relentlesly for several decades to be where he is. He shunned CBS’s (now Sony) hype campaign and the posters that claimed ‘I have seen the future of rock n roll and it is Bruce Springsteen’ He hated it, he demanded they take them all down. As was the case with his heroes and when he was growing up, he wanted to be judged on merit and not some overhyped record company campaign. He was right, he was more than a commodity, he had a vision and he wasn’t prepared to compromise.The artists that have survived are the ones who had a say in their career, they too had a vision and weren’t prepared to stand back and let the record company turn them in to what they thought they should be, and create something that would make their job easier….make them marketable. They had belief and they had guts and if was going to take time then so be it. It worked then but they won’t let it work now, they all watched as everything came tumbling down. They pushed the self destruct button while blaming everyone apart from themselves.They knew it all.
Filed under: Journey Through The Past, Opportunity, record companies, Bruce Springsteen, CBS, Superbowl
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